In your endeavor to choose a good web hosting company primarily one should decide what kind of hosting service does the website requires. For example if you have a website that will invite huge traffic or should have live streaming and video blogging features then shared servers are not he one for you. Similarly if you would want to host a personal blog then you need not invest in a dedicated server. Therefore understanding the needs of the business is important to save on time and money.
Another important parameter to consider is the amount of band width the web hosting company is providing. There are many companies who advertise unlimited bandwidth to attract more customers. It is advisable not to fall for such gimmicks as there will be other hidden costs involved with such offers. Choose a plan that leaves a room for growth in future. Apart from the bandwidth watch out for the disk space as well that your service provider is offering. Many try to appease you with the unlimited disk space schemes but be aware that not every websites needs that much amount of space. Always choose wisely according to your business needs. Since you are paying for the hosting services to the company it is imperative that you have a little control over the whole process. You should be able to set up emails and FTP accounts on your own without the support of the hosting company. Ensure that your service provider gives you access to these.
Last but a very important factor that one should do a research about is what kind of hardware the company is using as this can affect the performance of the server and your website as well. If you not much aware about the technical specifications, doing a bit of reading always helps. While choosing a web hosting company apart from all the above factors ensures that the company gives enough room for scalability to fit your plans for the future as well.